In the previous post we have seen the brief
introduction of Dynamics CRM and Marketing module, I will be
continue with other modules in this blog. I will explain the in-detail
functionalities and modules later in upcoming posts.
Sales
Module
Let us take a look at what a sales
module means and what does CRM have in it for making sales experience smoother.
Sales will be taking care of business
once the marketing has completed with the campaigning and lead generation.
Sales person need to schedule Meetings,
take notes, have tasks in place for reminders, send emails track emails in
system for customer business. Dynamics CRM provision all this features and
there are many add-on's which could ease up the job of on-site sales person to
have optimized sales route and analytics of sales pattern to guess the business
success rate.
Once sales person confirms the business
opportunity with customer with a meeting or over a phone call, an
Opportunity can be captured in Dynamics CRM to track progress and communication
of the sales. Different approval levels can be set to opportunities
if business requires so.
Products that are required can
be attached to the opportunity from the inventory in Dynamics
CRM (Products and related functionalities will
be discussed in detail in upcoming posts.)
Post business confirmation from
customer, sales person can quote the customer for the products, the Quotation
will be formal negotiation with customer on the price, agreed terms and
conditions, warranty, delivery, etc. so the quotation can be negotiated
many times. In Dynamics CRM Opportunity record can be used to create
Quotation which will copy over most of the details from Opportunity, Quote can
be activated when it is sent to customer, so that quotation is
not changed post sending to customer. Depending on negotiation the quotation can
be revised any number of times.
There could be times when customer
quote the products in batch, like a set on first quarter and second set of
products in 2nd quarter and so on, so Dynamics CRM allows sales person to capture
the any number of quotation against an opportunity.
Post negotiation, when the quotation approved by
customer, sales person need to create Sales order against the quotation to bill
the customer for the product/service they have obtained. In Dynamics CRM
the Quotation can be converted to Order and the details from the
quote will be carried over to sales order.
Once the order is fulfilled, i.e.
product is delivered, Invoice will be raised to customer and
sent to customer via respective channels. In Dynamics CRM Order record can
be fulfilled/partially fulfilled and invoice can be raised
for the order. Invoice record will be created in CRM which will
be tagged to quote and order record and Invoice can be printed
from CRM as per requirement.